Robin van den Heuvel
Decisions
under
uncertainty.
Ex-professional poker player. Poker industry operator. Now working where poker and AI collide.
Join my poker community
The arc
01Player
I played poker professionally for eight years. Tournaments, staking, coaching other players for their results as well as my own.
02Operator
Then I crossed the table. I went to the business side: growing Unibet Poker at Kindred, then marketing and GTM at Entain, the FTSE 100 group behind PartyPoker, once the biggest poker site in the world.
03Web3 / AI
From there, Web3 and AI. Building in public, decentralized networks, agents.
04The return
Now I'm back in poker. Not because I left AI, but because AI pulled the two halves of my life together. The most interesting problem in AI is decision-making under incomplete information. Poker has been the laboratory for that problem all along.
Writing
Incomplete Information
Essays on poker, AI, and deciding well when you can't know enough.
All essays →Inside the industry
Every seat at the table.
Most poker content comes from people who played. Less of it comes from people who then ran the other side of the table.
At Unibet Poker I worked on growing an innovative poker client: tournament liquidity through schedule design, nurturing new players, extending the lifecycle of existing ones. At Entain, GTM across one of the largest gaming groups in the world.
Player, coach, staker, operator, marketer. I've seen the ecosystem from every seat. That's the lens I write from.
Proof archive
Chapter one, documented.
